Scottish Graphics & Motion Designer
Brands, Motion, Artwork, Type
Logos with personality. Brands that stick!
Design is better when it moves!
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Album art, posters, and everything in between!
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Why spend hours looking for a font when you can just make your own!?
Logo design and branding is my speciality! Here, you'll find some of my favourite projects I've worked on!
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Coastal Creations
When this client approached me for a simple logo and business card design, I saw an opportunity to create something far more distinctive and full of character. Coastal Creations is a mobile pottery painting studio offering classes for all skill levels, and I wanted their brand to reflect that creative, welcoming spirit.The final brand mark combines a sailboat, seashell, sun, waves, and paintbrush elements into a single cohesive icon — symbolising both their coastal roots in Cove Bay, Aberdeen, and their ability to bring art experiences anywhere. This was one of those dream projects where the client encouraged creative freedom, resulting in a vibrant and memorable identity. Unreserved briefs like this are always my favourite to bring to life.
Truffelos
After recognising that Truffelos’ existing brand identity no longer reflected the quality of their handcrafted chocolates, I proposed a full rebrand for the Aberdonian chocolate shop — and they were delighted to collaborate. As a live client project, it presented more real-world challenges than typical university work, including multiple client meetings, creative discussions, and iterations. The process concluded with a satisfied client, and I am now set to meet with them again to begin implementing the new visual identity.The refreshed brand captures the playful yet luxurious essence of Truffelos. Each chocolate bar’s design reflects its flavour through colour and pattern, with distinctive bows tying the collection together. Signature products, such as the chocolate bombs, now feature an energetic polka-dot design, while truffle boxes convey premium quality wrapped in fun, elegant packaging. The bow motif appears across print and physical assets, reinforcing cohesion throughout the brand. The in-store and website mockups mirror this vibrant personality, combining rich purples, wooden textures, and bold visuals to create an indulgent and inviting experience—both in person and online.
Duct Master
This was a project I absolutely loved working on, and I’m excited to finally share it! Duct Master needed a brand identity that struck the right balance between friendly and professional, appealing to businesses, restaurants, and anyone wanting their air ducts in top condition.The final logo unites a sparkle, spinning fan blades, and a square air duct into one cohesive mark. The fan blade element extends into the custom typography and supporting visuals, creating a consistent and polished identity across both print and digital platforms.
Totally Dough
With the rising popularity of doughnuts in Aberdeen, Totally Dough has made its mark with handmade, fluffy delights. I wanted the logo to capture the essence of their product while using instantly recognisable iconography. The final design features a cloud cleverly formed in the negative space of a doughnut, conveying the idea of “fluffy clouds of heaven,” with a small twinkle in the centre adding to the heavenly feel.From this foundation, I developed flyers, loyalty cards, packaging, illustrations, and more, all built around the brand’s unique iconography. This project was incredibly fun to work on, especially given my strong interest in the food and drinks sector.
Moonrise Kombucha
I had the absolute pleasure of participating in a logo design competition hosted by the legendary Will Paterson — having followed his work for years, it was truly an honour! I was tasked with creating a logo and brand identity for Moonrise, a hard kombucha brand with a mysterious, ethereal, and magical vibe!My concept draws inspiration from the Chinese Jade Rabbit, who lives on the moon crafting potions of immortality. The design combines a handcrafted, slightly rough aesthetic with a touch of modernity, while background elements are playfully inspired by Van Gogh’s The Starry Night. To push my skills further, I also experimented with 3D modeling the elixir of immortality, adding another layer of depth and creativity to the project.Although my design came second in the competition, I got very positive feedback from the judges! This was a blast to be a part of!
Saw Wave Capital
xxxxxThis project marked several firsts for me: my first in the financial sector, my first international project, and my first where everything was signed off with no revisions — woo hoo!Saw Wave is a US-based startup capital advisory firm seeking a brand identity that reflected both their name and values. I developed a friendly yet professional style, with a logo and custom typography inspired by the saw wave harmonic pattern — a nod to the founder’s personal connection to EDM, and symbolising the company as the root of many investments. The project included the creation of a full brand style, slide deck template, print materials, and more to help launch the company.
As well as corporate branding, I love to make fun and expressive artwork!
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Here is a showcase of my favourite motion projects, ranging from logo animations to title sequences!
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It's been a growing passion to design my own font families!
A bit about me!
Hey, I’m Jay! I’m a multidisciplinary, caffeine-fuelled creative from Aberdeen with seven years of experience specialising in brand identity, motion graphics, and digital artwork. I love collaborating with new people, so if you have a project in mind, give me a shout!I also work full-time at Havas as a graphic designer, creating advanced interactive PDFs and eye-catching slide decks for clients in the health sector.In 2023, I graduated from Gray’s School of Art with a first-class honours degree in Communication Design, honing my skills in branding, bespoke typeface design, and motion graphics.Thanks for reading — feel free to explore my portfolio!